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Does changing the KIA badges make you Satan’s favorite relative?

Telluride Forum

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Over the past year or so, I’ve been watching a lot of stupid people on Facebook criticize those who change the KIA badges. They think they’re really smart and try to bait you into their childish argument by simply asking first, “What’s wrong with the Kia logo?”. Then you kindly speak your mind and fall into their trap of shame and belittlement…

Some people think you’re evil for changing the badge on your Telluride. Well, to each his/her own. Don’t forget that people who serve in the military don’t like the “KIA killed in action” connotation – and the simple fact that some people just don’t like the cheap, thoughtless design of the KIA logo.

I agree with these thoughts and feelings on the logo. Times change, people change, and designs change. Look at how many times Cadillac has changed the design of their logo over many decades. They constantly improve the design to adapt to the times – and people’s preferences. You know what they say… “Roll with the punches”. Don’t just sit there and do nothing.

Then there are the people who like to shroud a little mystery around the Telluride. Owners enjoy, and find amusing, the look on people’s faces when they can’t figure out "which luxury brand makes the Telluride?!"…

When all is said and done, there’s no wrong or right with what you choose to do with your Telluride. If people want to change their badges – that doesn’t make them bad or wrong for doing so in any way.

There’s an outdoor mall near where I live – and for years I watched people walk around the two Hyundai Genesis cars parked out front. The local dealership left them there for people to look at and get familiar with them.

Both cars had no Hyundai badges – only the winged Genesis badges. I spend a lot of time at the outdoor mall and enjoyed talking to people who crowded around the two cars.

Almost every time I mentioned too soon that they were Hyundai vehicles, people left right away. Sometimes they ran! Some were embarrassed to have found themselves so attracted to a Korean car.

Now when I waited until they fell in love with the design, inside and out, and THEN told them who made it, it was as if it were then too late – and they liked the cars too much to care that it was made in Korea…

For many people in the market for a new SUV, not seeing the KIA emblem allows them to fall in love with the Telluride before shunning it for not being German…

Personally, I think having some people change the badges – and some people leaving them alone – works out to KIA’s advantage. It’s only a matter of time before everybody relates the aftermarket badges and emblems to KIA – if they don’t already do so.

I mean, everybody can put two and two together when they see the same car with various badge designs on it – because when all is said and done, nobody is going to rebadge a car to add a KIA logo. So the cat's out of the bag once somebody sees a Telluride with the KIA emblem. But hopefully by then, they’ve already fallen in love – and learned to respect the big SUV for what it is – beyond the badge

What are your thoughts about changing the KIA badges?
 

Gwyn

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Well we all agree that KIA has an image problem. But running away from your brand to get away from that image is not going to work. If I was kia, I would adopt one of the badges and change to it.

I think the KIA on the badges is ugly. I also think the telluride spelled out on every square inch of car is also ugly. I am debating on leaving the KIA badge and deal with the ugly and not be profiled. Or rebadging to get around the ugly only to be profiled.
 

Jennifer Wren

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Well we all agree that KIA has an image problem. But running away from your brand to get away from that image is not going to work. If I was kia, I would adopt one of the badges and change to it.

I think the KIA on the badges is ugly. I also think the telluride spelled out on every square inch of car is also ugly. I am debating on leaving the KIA badge and deal with the ugly and not be profiled. Or rebadging to get around the ugly only to be profiled.
Is it running away from your brand when everybody knows what the K is? Theres literally no other brand that begins with K.
 

Shakodag

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I pondered this before I made my badge purchase from this forum. Just like I don't like the huge bowtie logo on some Chevy vehicles (like the Traverse), i don't like the huge KIA logo either. I'm not ashamed of owning a KIA at all. In fact, I'm looking to brag about it. And changing the logos will actually prompt people to ask me, and I'm happy to tell them it's a KIA that was designed in CA, assembled in GA. That's more American to me than a Ford that's assembled in Mexico. Jobs are jobs, and if it's a Korean company that is investing in jobs for Americans anywhere, that's awesome.
 

Jennifer Wren

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I pondered this before I made my badge purchase from this forum. Just like I don't like the huge bowtie logo on some Chevy vehicles (like the Traverse), i don't like the huge KIA logo either. I'm not ashamed of owning a KIA at all. In fact, I'm looking to brag about it. And changing the logos will actually prompt people to ask me, and I'm happy to tell them it's a KIA that was designed in CA, assembled in GA. That's more American to me than a Ford that's assembled in Mexico. Jobs are jobs, and if it's a Korean company that is investing in jobs for Americans anywhere, that's awesome.
This. When people see the kia logo they don't care any further than that. When people see some strange logo they're not familiar with, they start asking questions. Most people who debadge are proud to tell everyone what they're driving. That's the big misconception. That people are changing the badges because they're ashamed of driving a kia. There's nothing farther from the truth.
 

Elayex

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I couldn't care less about people falling in love with my Telluride, or what they think of it. I liked it, so I bought it, and I'm happy with it. I'm not getting a commission for selling more Tellurides.

I'm thinking about changing out my badges to one of the K versions because they look better, in my opinion, and I like them. I personally can't stand some of the other badges I see people putting on Kias though like the E and Brenthon badges.

Like Shakodag said above, I would probably rip off the horrible Chevy bowtie too.

Whatever.
 

Jennifer Wren

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I couldn't care less about people falling in love with my Telluride, or what they think of it. I liked it, so I bought it, and I'm happy with it. I'm not getting a commission for selling more Tellurides.

I'm thinking about changing out my badges to one of the K versions because they look better, in my opinion, and I like them. I personally can't stand some of the other badges I see people putting on Kias though like the E and Brenthon badges.

Like Shakodag said above, I would probably rip off the horrible Chevy bowtie too.

Whatever.
The E is the oem badge from Korea. That's the badge that comes on the Stinger there.
 

CAsuKiHy

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All brands come with huge badges up front, and it’s not looking good, Mercedes, Acura, Ford, Chevy, I hate it, Kia spelled out just doesn’t make sense, they need to rebrand, I don’t really like the K ones either, I would like something in black neutral tone. Hyundai I really don’t mind. Or Tesla has just simple and not over he top size badge.

If I get Kia I would probably want to swap badges if it wasn’t so much work, me being me I would chip paint and drive myself crazy..
 

cmoses

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The huge badge trend has a reason. Well in this case two. One is brand recognition. Two is being that most companies are now hiding the front facing cameras in these larger badges. Most have black space in the logo and this is a perfect place to disguise a camera.
 
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