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Anybody notice the rear license plate on the build and price 360 view?

I guess I don't get it. What is so tacky about it?

KMA=Kia Motor of America. 247=number in order of release. The new sorento is KMA 250. KMA= Kia Motor of America 250 car release.
 
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The smart aleck crowd may also interpret it as text lingo for "Kiss My A** 24/7"....
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