Back in 2012 when we bought our 2013 Infiniti JX35 (was just traded in on the Telluride), a redesigned Explorer had just come out. We test drove it, it was ok but definitely had that cheap plastic interior feeling, and quite honestly even with the so called beefier HP engine than the Infiniti... it felt cheaper/not as well put together. Price tag was over $55k, maybe pushing $60k for what we wanted. Left there and found the Infiniti which had just come out too. For $53k it had way more included, much nicer feel, and styling was much further beyond what Ford had. Ford struck out in my opinion, where they could have offered the same vehicle for at least 10-15k less and made more sales (prob. had to resort to huge incentives to move them in the end).
Then this year, Ford did the redesign. If you didn't know a lot about cars, you couldn't tell from the outside it was an all new Explorer. It looks about 95% the same to most of the population. Inside, yes a huge shift. Wasn't even a consideration for us due to size or lack of interior wise. Strike out #2 Ford.
Now the
Aviator, they're going to sell just fine. Issue might be price, but a decent alternative for those with 2 or less kids. For us a non-starter because of the 3rd row legroom (it's worse than an airline seat).