Personally speaking, I prefer the classic “k” on front badge, with the “KIA” on the rear badge. I have no issue with the telluride lettering front and back. Looks good. And I love the classic “k”.
Maybe the classic “K” on the wheel caps and steering wheel too.
The Korean car makers should be proud of where they are going, quality, innovation and value for $ in North America.
So I am not “embarrassed” to show the KIA emblem, as bland as it looks. I have no issue remembering where they started and where they are headed... for the top....
In fact, I welcome the comments “You bought a KIA?”. Makes us all look like we did our homework prior to buying. Let them google it to see that it won every award there is to win for a 3-row SUV. And it looks GREAT to boot !!!
I previously owned Nissan Pathfinder (pre-kids), Toyota Sienna (young children), Honda Pilot (teenagers), and now, a KIA Telluride.
Switching to Kia, was not as much a bold decision, as it was an educated one. Above average predicted reliability by Consumer reports, GREAT warranty, TOP crash-test ratings, above average fuel economy for category, huge interior space (including adult size 3rd row, unlike the pathetic Highlander version), luxury-level interior finish & technology, all at a “bargain” price tag. Sounds too good to be true. Let’s hope the car doesn’t fall apart...

but I don’t think it will.
Kia surpassed Honda in 2020 JD Powers vehicle dependability study (for 2017 vehicles), and Korean Genesis ranked #1 among all brands. I suspect by 2023, when it’s time to assess 3-year reliability of our 2020 vehicles, Kia and Hyundai will be equal to Toyota, as one of the most reliable car makers in the North America market. Except their cost will creep up. So buy them while you can...

Can you tell I’m excited to get my new telluride this week ?