For anyone trying to hang onto the early 90s Kia oval logo that is on the cars today as if it was a sense of pride, it may be of interest to you that one of the reasons why it is oval shaped is because Kia made cars for Ford and by making it oval, Ford could slap in their logo off the factory floor. I think I first made this realization after reading about Jay Leno's Ford SHOgun that started out in a Kia factory built alongside a Kia Pride. Ford's trademark oval is one of the only true oval badges other than Kia, many are more round or rectangular. If you look at the Kia Motors "K" round logo that is used in Korea, some people in the US call the KLexus, it pre-dates Lexus by decades. In fact if you go back to Kia as a bicycle company the logo was a triangle. So the current logo design has more utilitarian mass production value and less uniqueness or brand pride.
Another observation, look at a picture of the grill of a Mercedes A220, then look at the front of a Mercedes S650. There is a $170,000 difference in price with those cars. The $33K car has a massive logo on the grill to tell you that even though it's plain looking it's still a Mercedes. While the $200K+ car doesn't need to brag as it looks subtle and cool. People who care about the luxury brand logos may put more weight in the logo than the actual car.
For me it comes down to when it pulled into the dealership I called it "A Kia Telluride" as soon as I took ownership, it became "My Kia Telluride". Once it's yours customize it however you want to, debadge it if you want or make Kia bigger if you want.
@mikeycat I saw a used 2020 Kia Telluride with 30k miles at my local dealership with the overlays on the hood and hatch as well as wheels and the wheel overlays looked worn out. Might be something that only lasts a couple years.
