CNBC on the rise of KIA

[YEH]

Not surprisingly, the Telluride is mentioned a few times.

An eye-popping stat...


In 2019, 34% of Kia buyers had a household income of $100k+.

By 2022, that % went up to 46%, no doubt largely attributed to the Telluride (and to a lesser extent, the Carnival and Sorento).

That figure should rise to over 50% with increased supply and the additions of the hybrid Carnival and the EV9, followed by the more premium next gen Telluride.

 

[ceenote]

Not surprisingly, the Telluride is mentioned a few times.

An eye-popping stat...


In 2019, 34% of Kia buyers had a household income of $100k+.

By 2022, that % went up to 46%, no doubt largely attributed to the Telluride (and to a lesser extent, the Carnival and Sorento).

That figure should rise to over 50% with increased supply and the additions of the hybrid Carnival and the EV9, followed by the more premium next gen Telluride.

I seen this earlier today... interesting segment..that 100k caught my attention as well...

 

[Icantelluride]

$100k/year ain't what it used to be

 

[YEH]

^ While true, we don't know the breakdown of the income ranges above $100k, nor the geographic breakdown.

Having a household income of $110k in say, Omaha, NE is doing pretty decent, but that wouldn't fly in the Bay area.

However, the Telluride buyers in the Bay area that were plopping down $5k to $10k above sticker are probably comfortably in the 6 figures.