Ford Explorer ad aimed at Telluride

[BasilFawlty]

I was watching some YouTube videos today and noticed a couple of times there were ads for the Ford Explorer that were directly aiming at the Telluride shopper. The ad was comparing features between the two. Honestly thought, the Explorer is a relatively dated design and you see them a thousand times a day! Not so (yet) with the Telly.

 

[MarcinTexas]

I was watching some YouTube videos today and noticed a couple of times there were ads for the Ford Explorer that were directly aiming at the Telluride shopper. The ad was comparing features between the two. Honestly thought, the Explorer is a relatively dated design and you see them a thousand times a day! Not so (yet) with the Telly.

Until Ford can figure out how to put a nice high quality interior in an explorer - it won't be a true competitor. The new Explorer is junk on the inside. Loved test driving the ST - but the interior is horrible.

 

[Kyle]

Until Ford can figure out how to put a nice high quality interior in an explorer - it won't be a true competitor. The new Explorer is junk on the inside. Loved test driving the ST - but the interior is horrible.

Well junk may be to strong of a word....that would be more for something out of GM, but it is not a premium interior, those will be reserved for the Aviator.

 

[Zulyish]

Junk may be a strong word, but it’s justified for the price point of the Ford Explorer Platinum and ST trims. Which is a shame since I love the ST engine

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[Dinga]

Really wanted the ST but all of the reviews scared me away. I had a love hate relationship with my Evoque. Wanted reliability.

 

[DallasGuy]

I test drove the Explorer and loved the engine, really nice "get up & go" to it. But the styling is kind of blah, and the interior is just a non-starter.

 

[bucho]

Well junk may be to strong of a word....that would be more for something out of GM, but it is not a premium interior, those will be reserved for the Aviator.

Yes but the Aviator interior is ludicrously better. They can step up the Explorer somewhat and still not encroach on the Aviator

 

[ohmykia]

Wow - they really directly call the Telly out multiple times.

Video link for those curious:

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[bcjenkins]

Kia must be doing something right, then.

 

[westcoastTelly]

The Explorer outsells the Telly by a wide margin , so for them to reference the Telly competitively means they see it in the rearview !! Go Telly !!

 

[noles1983]

I love the focus on automatic parallel parking. Granted, I have never lived in super urban/downtown areas...But I have legit had to parallel park like 2 times in my 20 years of driving so far. Such a useless feature for 90% of people.

 

[westcoastTelly]

I love the focus on automatic parallel parking. Granted, I have never lived in super urban/downtown areas...But I have legit had to parallel park like 2 times in my 20 years of driving so far. Such a useless feature for 90% of people.

......................do they have tents for the Explorer ??

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[bruesjoh04]

I love the focus on automatic parallel parking. Granted, I have never lived in super urban/downtown areas...But I have legit had to parallel park like 2 times in my 20 years of driving so far. Such a useless feature for 90% of people.

I have that feature on my Chevrolet SS, and I have only used it to test how it works. Of course, it misjudged where the curb was and tried to run me into the curb. It also will reverse perpendicular park for you, which would maybe be nice, but it makes it into a three-point turn; I can do it in one shot on my own.

Ultimately, it’s just a way of saying that they have a feature, whether it is actually truly helpful or not.