@boatman, read the forum etiquette to understand name-calling is unacceptable, unproductive, immature, and reprehensible.
Intelligent businesses sell their goods at market prices in a capitalistic country. This isn't Venezuela.
Let's play a game for a moment, okay? For this game you own a Kia Dealership. Your entire financial well-being depends on the financial success of your dealership.
You have five tellurides in stock. You have 12 customers eager to own one. Of those 12 customers, 8 are willing to pay $10,000 over the Manufacturers SUGGESTED Retail Price (MSRP); 2 are willing to pay no more than MSRP, and the other 2 want to pay no more than invoice (your cost). Who do you sell to?