I agree, but based on where that horizontal bar sits behind the bumper fascia, just above the OEM Fog light spot and between the two lower open grill areas right of the license plate, it appears to line up with the mysterious round eyelet looking popout in the Saudi Arabia bumper fascia. Maybe since those Tellurides get sand mode and there is a chance they could get stuck, they have an option to add a tow hook to pull it out of a bad spot without damaging the rest of the front?To me, there would need to be more than just thread holes back there. I bet that metal bumper part is at least two or three inches behind the surface of the front of the plastic bumper cover. A tow hook would have to be very ridgid, and likely should attach well in back of the front surface of the metal that goes across the two frame mount points.
If I were to design a tow hook for the front, I'd use about 1/2" steel plate, that mounted like I've drawn in red in this attached photo, bolted on , or somehow very securely fastened to this area. Then have a slot cut through the front plastic bumper cover to allow it to stick out past the plastic cover . The yellow line is my effort to show aproximiately were I think the front of the plastic bumper cover likely is. If all you had was a rod that went back to that metal, I suspect it would bend way to easily to be of any real value in pulling a Telluride out of a stuck postion .
Ideally, the entire front metal bumper area whould be reinforced , from one side to the other, with hooks fashioned similar to my depiction on both sides.