I think frustration is reaching a new high with how Kia has been handling the entire situation. Every Telluride buyer likely becomes a brand ambassador for Kia. This is especially true with those new to the Kia brand -- indeed, in videos, Kia reps have touted their conquest buyers/sales. But, to create and maintain a healthy relationship, good communication is a must, including proactive management of expectations. No doubt here that Kia, whether due to nappa leather supply issues, marketing strategy, general business strategy or something else, has done an extremely poor job in communicating what they're doing and why to those customers who have been waiting an inordinate amount of time. They are souring many of these customers (many conquest) on the Kia experience and risk losing them as brand ambassadors. Now, add on top of that, many Kia dealerships that do not communicate well or at all with their customers (save for good ones here and there, including on this board), and the Kia experience becomes seriously off-putting. Kia corporate needs to address their own communication issues and those of their dealers who represent their brand. People/customers can be understanding if they know what is going on and why (or even grudgingly accepting even if they're not happy about the what and why). Failure to communicate may very well make these new brand ambassadors into brand bashers.