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Demand for the Kia Telluride SUV is so high dealers can't keep them on their lots

Case insists his dealers never charge above sticker as a matter of policy. "It's too short-lived and too long remembered," he said of the profit taking practice
Lol - a quick search of this forum for “Rick Case” refutes that.
 
Lol - a quick search of this forum for “Rick Case” refutes that.

I wonder if anyone has challenged rick case on this yet. When I talked to both FL and GA dealers, both were welllll above. As a matter of principle, they should now get rid of their markup!
 
Anyone post the article to any of Rick Case’s dealership pages to see what they reply? Curious how’d they respond about the MSRP statement. 🤷🏼‍♀️ Lol
 
It's too bad Hyundai Plant in Alabama can't product the Telluride. Kia plant in Georgia was producing Santa Fe for a while before they stopped. Two plants are not too far apart and wonder what the suppliers logistics would be like in being able to produce more to meet the high demand.
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Anyone post the article to any of Rick Case’s dealership pages to see what they reply? Curious how’d they respond about the MSRP statement. 🤷🏼‍♀️ Lol

I don’t know of this dealership but if the owner has numerous locations across different brands he may not see every car deal that goes through, it’s possible that the dealership General Manager has added the markup to make his overall numbers look good. I’m not defending Rick Case, I’m just giving him the benefit of the doubt.

Those individuals who were forced to pay over MSRP should contact the reporter who did the story And show him the proof. See if he has the fortitude to confront the owner with the truth Or is going to stay with the fake news. Maybe he’ll blame it on the Russians!
 
I don’t know of this dealership but if the owner has numerous locations across different brands he may not see every car deal that goes through, it’s possible that the dealership General Manager has added the markup to make his overall numbers look good. I’m not defending Rick Case, I’m just giving him the benefit of the doubt.

Those individuals who were forced to pay over MSRP should contact the reporter who did the story And show him the proof. See if he has the fortitude to confront the owner with the truth Or is going to stay with the fake news. Maybe he’ll blame it on the Russians!
You’re right the guy probably doesn’t know all the things that are going on in his vast network of dealers. But in my opinion if your name is on the dealership sign and you’re being interviewed by a national media outlet that’s free advertising and I would think that I’d want at least one marketing manager to look over what I said and verify it. I’m sure he got a lot of positive advertising for his name being in that article. And there are a lot of other smaller dealers that do things well and they don’t get noticed as much. When you’re at the top the tolerance for benefit of the doubt is much smaller and it’s even more important to have your house in order. With great power comes…

And it would be nice for the reporter to go back and do some due diligence but with today’s journalism attention span they’re probably off onto the next tweetable headline.
 
The quote said "above sticker." FYI, the sticker price in this Case is not MSRP, it is the Sticker Price after the market adjustment add-ons. Fact
 
Another fact, you dont necessary become a "successful " businessman without being slippery in knowing exactly what you're always saying to people! Lol
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The quote said "above sticker." FYI, the sticker price in this Case is not MSRP, it is the Sticker Price after the market adjustment add-ons. Fact

I disagree, and thus don’t think your ‘fact’ proves true.
Sticker price is MSRP and MSRP is sticker price.

ADM / market adjustments in addition to the MSRP, or sticker price, is what I’d say dealers are using in this sense to highlight the ‘True market value / TMV’ price. Not the Telly, of course, but a buyer can also argue invoice from MSRP / sticker based on TMV

To @familyman20’s point, if a dealer’s ADM sticker tacks on $$ for ‘wheel locks or protectant’, then I would see that as a dealer claiming they don’t charge over sticker because these are add-ons and not a TMV adjustment over sticker. So, in this regard, maybe Case’s statement is ‘true’

-btw, this is good discussion. No need for heated argument. I’m interested to know what others think
 
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The quote said "above sticker." FYI, the sticker price in this Case is not MSRP, it is the Sticker Price after the market adjustment add-ons. Fact
Sure, but if you search in this forum for Rick Case you get people complaining about higher than advertised numbers. But if you go to the websites for Rick Case Kia dealerships they advertise on the web the MSRP price. So the question is, if the internet says MSRP why isn't the dealership advertising the sticker price on the internet? Does sticker mean something different on the internet vs in person?

The spirit of what Rick Case was quoted on in the article was in not being sneaky with the customer because the profits are short-lived and jacking up the price is too long remembered:
"Case insists his dealers never charge above sticker as a matter of policy. "It's too short-lived and too long remembered," he said of the profit taking practice. "

The guy has 22 dealerships in 3 states and 2 are Kia. It would have been easy for someone to make two phone calls to 2 Kia GMs and ask "the boss man is about to say this, is there any hint he might be inaccurate before it gets printed?" Using the word "never" is a pretty powerful statement.
 
Sure, but if you search in this forum for Rick Case you get people complaining about higher than advertised numbers. But if you go to the websites for Rick Case Kia dealerships they advertise on the web the MSRP price. So the question is, if the internet says MSRP why isn't the dealership advertising the sticker price on the internet? Does sticker mean something different on the internet vs in person?

The spirit of what Rick Case was quoted on in the article was in not being sneaky with the customer because the profits are short-lived and jacking up the price is too long remembered:
"Case insists his dealers never charge above sticker as a matter of policy. "It's too short-lived and too long remembered," he said of the profit taking practice. "

The guy has 22 dealerships in 3 states and 2 are Kia. It would have been easy for someone to make two phone calls to 2 Kia GMs and ask "the boss man is about to say this, is there any hint he might be inaccurate before it gets printed?" Using the word "never" is a pretty powerful statement.

I agree.

I'm just saying how they get around it.
 
I disagree, and thus don’t think your ‘fact’ proves true.
Sticker price is MSRP and MSRP is sticker price.

ADM / market adjustments in addition to the MSRP, or sticker price, is what I’d say dealers are using in this sense to highlight the ‘True market value / TMV’ price. Not the Telly, of course, but a buyer can also argue invoice from MSRP / sticker based on TMV

To @familyman20’s point, if a dealer’s ADM sticker tacks on $$ for ‘wheel locks or protectant’, then I would see that as a dealer claiming they don’t charge over sticker because these are add-ons and not a TMV adjustment over sticker. So, in this regard, maybe Case’s statement is ‘true’

-btw, this is good discussion. No need for heated argument. I’m interested to know what others think
Maybe this is case of technicality? No additional mark up above MSRP but dealer is free to add on options at their discretion which is not part of the MSRP sticker. Example, Dealer sold at MSRP but charged customer "document processing fee" of 1k or more to pad the profit on the sale.
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Maybe this is case of technicality? No additional mark up above MSRP but dealer is free to add on options at their discretion which is not part of the MSRP sticker. Example, Dealer sold at MSRP but charged customer "document processing fee" of 1k or more to pad the profit on the sale.

Exactly to my point! Sticker is MSRP, but anything additional is what we call dealer markup. In that regard no dealer sells above sticker, right? Haha
 
Apparently no one is buying the Telluride


Apparently. That website should earn the title for most stupid click bait ever. I think that website is using AI to write the articles... I can't believe that an actual person would be dumb enough to write this tripe.
 




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