Not that I want to voice support for how some dealers are behaving like the Telly is gold plated, but this behavior for markups and bad experiences are not exclusive to Kia. They have a product that is hot and have people willing to pay markups - let the market play out
From my experience, every brand has this problem with some model or the other - I remember a Honda dealer who made me wear gloves before test driving the then-new Pilot, and another who quoted me 850/month payment for a new Odyssey with 5K down!
The good thing going for Kia is people like Jason and others on this forum who are creating a more transparent experience, sort of like how bimmerfest helped move along the BMW cause. My sincere thanks to posters who are moving the needle and making this forum a very positive experience!