As a dealer, I don't like mark ups at all. I agree it adds to the dis-trust consumers already have toward dealers.
But the side consumers don't see, is small margin between MSRP and Invoice on these units Kia gives us, and what Kia did to the dealers during the shortage. Some brands have margin at MSRP, Kia and Hyundai aren't in that group
In the "old days" (last year) if we hit our unit "number" from Kia we got money to bridge the gap (step money, around an extra $1000 per car payed on the back side). Due to the shortage the manufactures have taken away incentives from the dealer and the customer. There's nothing at all. On a
Forte or a Rio/Niro there is less than $800 profit
So we go from selling 130 new cars a month to 20, and those 20 make maybe $1500 profit on average if sold as MSRP, you can see how it isn't sustainable with the overhead. Today dealers are seeing 65 percent or more cash deals or outside financing, so we don't see money from that either (usually $200-500 per deal).