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Ford Ad Going After the Telluride

They have similar YouTube ads against the Highlander, and several others. Interesting, exact same video, just different voice over narration.

 
Kia should be very proud of the Telluride. When a behemoth like Ford comes after the SUV that's in 8th place, you know you're doing something right. They know if you drive them back to back, they can't compete. They find 4 or 5 things that they do marginally better and then run a commercial. When you're pulling out "Our third row is powered and theirs is not", you know you're reaching.
 
We have ordered our 2022 Telluride back in October of 2021. We are replacing our 2013 Explorer with 210,000 miles on it. It has been a great vehicle, with no mechanical issues. After reviewing the Telly and Explorer it was a no brainer to go ahead and wait on the Telly. Way over priced compared to the Telly SX we ordered.
 
Commercial starts with someone looking at Cars in various dealerships- voice over- “Im looking for a midsized SUV to replace a company vehicle I’d been driving the past couple years. Got a new job and needed to turn this one in. It’s been ok but what else is out there”— Shows dark blue Platinum trim explorer parked next to a black Explorer and a white explorer in the parking lot. “Because I will own this new car I want to make sure I’m getting value and a good product. I was considering another Explorer because “horsepower” and the power 3rd row seats and it’s what I’ve been driving for a few years. But then I remembered I will own this vehicle” shows the ford again…. Shows a telluride…. “How long is the wait? 6-8 months? Here’s my deposit” commercial ends.
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With the basic requirement for an SUV with towing capacity of 5,000 pounds, I spent a day going up and down the I-10 corridor in Houston where every brand was represented. I did indeed see and like an Explorer Platinum- but they wanted $58K for it. I liked the Kia better and simply decided to get the vehicle I like better and save the 7K or so (after an SX, N/T/P), and just deal with waiting 7 months.


Cheers
Rich B
 
I love the 500 miles that I have put on my Telluride, love the looks, love the price. But Kia has a long way to go to prove to me that their powertrain is bullet proof.

I personally have been purchasing brand new Fords since 1974, I traded in a Ford for the Kia, my personal car is a Ford. I have driven Ford company vehicles for 1.3 million miles not including vehicles that I have owned. Never a powertrain failure -- Never.

I could not afford a fully loaded Ford which is what I have always bought. If my Kia turns out to be almost as reliable as my Fords I will be very happy.
 
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I love the 500 miles that I have put on my Telluride, love the looks, love the price. But Kia has a long way to go to prove to me that their powertrain is bullet proof.

I personally have been purchasing brand new Fords since 1974, I traded in a Ford for the Kia, my personal car is a Ford. I have driven Ford company vehicles for 1.3 million miles not including vehicles that I have owned. Never a powertrain failure -- Never.

I could not afford a fully loaded Ford which is what I have always bought. If my Kia turns out to be almost as reliable as my Fords I will be very happy.

You may take comfort in knowing that if you purchased a new Ford between 1987-1993 it may have been on a Ford lot parked next to a Kia. The Ford Festiva was made for Ford by Kia.

I’ve always been partial to Ford and hoping they would succeed. I learned to drive on an Escort and drove a Ranger in my early driving days. At some point I was pulled into the Toyota and Nissan worlds and got hooked on vehicles that take care of you as long as you take care of them.

After buying a Hyundai and loving it, this is my first Kia. I’m also banking on the Kia powertrain delivering well past the warranty.
 
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I love the 500 miles that I have put on my Telluride, love the looks, love the price. But Kia has a long way to go to prove to me that their powertrain is bullet proof.

I personally have been purchasing brand new Fords since 1974, I traded in a Ford for the Kia, my personal car is a Ford. I have driven Ford company vehicles for 1.3 million miles not including vehicles that I have owned. Never a powertrain failure -- Never.

I could not afford a fully loaded Ford which is what I have always bought. If my Kia turns out to be almost as reliable as my Fords I will be very happy.
Perhaps the Ford focus that came out about 10 years ago wasn't one you drove, but we leased one for my daughter that ended up getting a new transmission early in the lease. Ford replaced it without even asking about it, almost like they didn't want us to know. Her only complaint was it was lurching at low speeds along with some odd noises. I was still getting mail from a class action suit in my favor for this car only a few years ago.

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Perhaps the Ford focus that came out about 10 years ago wasn't one you drove
Correct, all my Fords were Panther platforms. Bullet proof power train. I abhor 4 cylinder engines.
 
But Kia has a long way to go to prove to me that their powertrain is bullet proof.
+1...this is our first kia...this car better run into the mid 250k miles without too many issues or it will be our last...if it goes well i would consider buying another one...i think i will be needing a new car sooner than later though with just about 200k on my '13 legacy...looking for more cargo room (trunk depth and volume) and better gas mileage than i have currently...which aims me at a wagon or some type of hybrid suv/crossover
 
Correct, all my Fords were Panther platforms. Bullet proof power train. I abhor 4 cylinder engines.
That's interesting, the Ford Explorer base engine that most similarly compares to the Telluride is a turbo charged 4 banger.
 
That's interesting, the Ford Explorer base engine that most similarly compares to the Telluride is a turbo charged 4 banger.
Hate to say it but the majority of most cars are 4 cylinders. The issue was with the Transmission also.
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Hate to say it but the majority of most cars are 4 cylinders. The issue was with the Transmission also.
Have a 2013 Explorer with 213,000 miles. Has been a great vehicle! No mechanical issues at all. Will use the Explorer for the commute to work and use the new Telly for travel! New Explorers are just way over priced.
 
Hate to say it but the majority of most cars are 4 cylinders. The issue was with the Transmission also.
Cars, yes, I would agree. But large mid-sized 7 or 8 passenger SUVs, I would not say most. The Turbo Charged 4 cylinder models claiming to have enough power and torque to compare are included on the: Explorer, Atlas, Ascent, Acadia, and some of those offer a 6 cylinder. The other popular models in the class: Highlander, Pilot, Durango, Traverse, Pathfinder, Palisade and Telluride are all 6 cylinder or more. I would say the majority of larger mid-sized SUVs are 6 cylinder with close to 300hp and 8- or 10-speed transmissions. I even read that Mazda CX-9 with turbo 4 is being replaced in 2023 with the CX-90 that will have a 6. Even the hybrid Ford Explorer pairs an electric motor with a 6-cylinder engine.
 
Cars, yes, I would agree. But large mid-sized 7 or 8 passenger SUVs, I would not say most. The Turbo Charged 4 cylinder models claiming to have enough power and torque to compare are included on the: Explorer, Atlas, Ascent, Acadia, and some of those offer a 6 cylinder. The other popular models in the class: Highlander, Pilot, Durango, Traverse, Pathfinder, Palisade and Telluride are all 6 cylinder or more. I would say the majority of larger mid-sized SUVs are 6 cylinder with close to 300hp and 8- or 10-speed transmissions. I even read that Mazda CX-9 with turbo 4 is being replaced in 2023 with the CX-90 that will have a 6. Even the hybrid Ford Explorer pairs an electric motor with a 6-cylinder engine.
Friends of ours has a new Explorer with the turbo 4! Just doesn’t have enough oomph for me!
 
Friends of ours has a new Explorer with the turbo 4! Just doesn’t have enough oomph for me!
Funny how that works. The Explorer turbo 4 boasts 300hp and 310 ft-lb of torque. While the Telluride v6 is 291hp and 262 ft-lb of torque.

Here's the reason why the Telluride is peppier and still does well on gas mileage:

Ford Explorer weight range: 4,345 lbs - 4,969 lbs with dimensions: 198.8" L x 78.9" W x 70" H

Kia Telluride weight range: 4,112 lbs - 4,354 lbs with dimensions: 197″ L x 78″ W x 69″ H

Ford is bragging about the hp and torque but they have more mass to move. While the Telluride can comfortably fit 8 or 7 with captains chairs and the interior of the Explorer only allows for 6 with captains chairs or 7 with a crammed 2 in the third row.
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Funny how that works. The Explorer turbo 4 boasts 300hp and 310 ft-lb of torque. While the Telluride v6 is 291hp and 262 ft-lb of torque.

Here's the reason why the Telluride is peppier and still does well on gas mileage:

Ford Explorer weight range: 4,345 lbs - 4,969 lbs with dimensions: 198.8" L x 78.9" W x 70" H

Kia Telluride weight range: 4,112 lbs - 4,354 lbs with dimensions: 197″ L x 78″ W x 69″ H

Ford is bragging about the hp and torque but they have more mass to move. While the Telluride can comfortably fit 8 or 7 with captains chairs and the interior of the Explorer only allows for 6 with captains chairs or 7 with a crammed 2 in the third row.
this is a big consideration in buying motorcycles for me...power to weight ratio
 
Our family has been almost exclusively a Ford family. My wife has owned three Explorers in a row - 1995, 2003, and 2008. Last time around she went a little smaller with a Ford Edge Sport in 2013.

I owned a 1970 and a 1976 Bronco (I wish I still had those), an Escort (commuter), and a Ranger.

My wife was looking to ditch the Edge and get back into an Explorer late last year. I had already put in a reservation for a new Bronco, so we were all set to buy two fords. However, the reservation process for the Bronco was a total nightmare. I ended up getting frustrated and decided to go look at a Telluride. We were both completely blown away. We ordered the Telluride as soon as we got home and I dropped my Bronco reservation like a hot rock.
 
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Our family has been almost exclusively a Ford family. My wife has owned three Explorers in a row - 1995, 2003, and 2008. Last time around she went a little smaller with a Ford Edge Sport in 2013.

I owned a 1970 and a 1976 Bronco (I wish I still had those), an Escort (commuter), and a Ranger.

My wife was looking to ditch the Edge and get back into an Explorer late last year. I had already put in a reservation for a new Bronco, so we were all set to buy two fords. However, the reservation process for the Bronco was a total nightmare. I ended up getting frustrated and decided to go look at a Telluride. We were both completely blown away. We ordered the Telluride as soon as we got home and I dropped my Bronco reservation like a hot rock.
That is nice to hear 👍
 




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