If you can’t answer the questions about “do you mark up” or “do you sell at MSRP”, then we know you do and it doesn’t matter how much the mark up is. No one here is interested in that. That is the point the member was making aboveThe Tellurides are not marked up 9K...and the Lifetime Warranty applies to all of our new Kias, not just the Telluirdes. So no we do not factor the warranty into the price of the cars. It is an extension of Kia Motor's 10 year 100,000 mile warranty, covered by the owner of the Bev Smith Automotive Group because we recently sold one of our stores. If you folks have any other questions I please ask that you contact the dealership directly. Thank you.