While I understand that some dealers want to cash-in, the level of bait and switch is getting out of hand. I get texts from dealerships telling me the car price and magically add 5K after passing me to a sales guy 15 mins into a phone call. There are also dealerships that literally display their price (msrp+doc fee) but have a tiny disclaimer at the bottom of the screen. They also refuse to discuss price over the phone or tell me that once I'm on their lot, the market adjustment fee will disappear. I guess it works for them.