I do understand Curt Bluetooth for lighter loads where you still want brakes and ease of install. Having towed a lot of heavy loads, there is no way I'd trust that with a 4500 or 5000 lb trailer over an electronic wired brake controller. If it's using sensors it's like surge brakes in the way you have a delay in braking. That and how does it react on bumpy roads etc. An electronic brake controller is modulating to your brake pedal input and adjusting to the gain you set. To each there own.The Curt C51180 uses internal sensors to determine the brake timing and acceleration rather than vehicle wiring. The Bluetooth app just sets the braking profile then it operates independently with just the 4-wire and 12v power and ground in a 7pin connector. So if the phone loses connection it will still control trailer braking. But with only a 12v needed you could run a wire under the car to the battery and never splice. It sounds appealing.
If I bought before realizing the towing limitations I'd def be fully wiring a brake controller. I'm not convinced yet all the wires aren't at the 12 pin connector at the factory 4 pin controller hookup. I hope someone replies that they have a multimeter and I can help them determine this. Then we may be able to easily install a real 7 pin hookup from the 12 pin connector.
Either way what keeps me from buying is the 351 tongue weight. The 7 pin is just my time to fix. The 351 lbs is engineering of the frame, cooling, brakes, powertrain etc that we can't solve...Kia engineering has to.