kiasalesmidwest
New member
- Joined
- Nov 28, 2019
- Messages
- 10
- Reaction score
- 11
- Points
- 3
I won't disagree with you on the portion a salesperson might get since I have no idea how they handle them, but there is absolutely no way that margin on Kia vehicles is that small. That might be what they tell you guys so you believe them. However when the average Kia on many dealers sites (non Telluride) is listed for $3k-8k or in some cases $10k or more under sticker, there is absolutely no way I'm buying that there's only $600 to work with in what a dealer is paying on a Telluride vs. MSRP. Dealers will say that all day long, about how they aren't making any money (poor them, can't possibly budge on price or their kids won't eat) but when you see a Sorento SX which is fairly loaded around $43.5k being listed on their site for $37k... you start smelling what they're stepping in if you know what I mean.
If the Telluride wasn't so hot right now, you'd be seeing the same... Even at the $5k off MSRP that is listed on these other vehicles, they're going downwards from there negotiation wise on many of them. All while still making a profit! So yes, see how I struggle with the dealer BS.
Those discounts include all applicable rebates, if a car has a $5000 rebate you can get $5000 off which comes from Kia, if they show a 7k discount that includes military, college grad, loyalty etc etc etc (there are more). And no, most people do NOT get the online prices, the online prices include every single possible rebate and the full dealer discount down to invoice. Some of the higher trim vehicles like an SXL Sorento might have 2k in dealer margin and a 5k rebate at certain points, which if the dealer gives up all of their profit would result in 7k off. Once in a blue moon a dealer might take a nasty lose money deal to hit their manufacturer goal, but it isn't the norm. The manufacturer rebate is not a dealer discount.
For example - A base Optima has $500 in markup from invoice, the secret "holdback" money people like you like to bring up is $355 on that car for example. They were $5000 off last month because they had a 5k rebate. Most dealers had them listed at 7k off which includes ALL rebates. Does a top line Optima have a bit more margin? Yes, but not as much as you think.
A top line Telluride has $2200 in dealer profit from invoice to sticker, if anyone ever gets 7k off a Telluride it will be because they drop a $5,000 rebate on it. If the customer just takes the rebate, a salesperson gets paid 25 percent of the invoice to sticker amount AFTER $500 ish in dealer fees are subtracted from the profit they pay the salesperson on (the clean up and detail fee they charge to the salespeople etc etc, any free promotions or oil changes and any type of dealer Pack, pack means profit protected against commission)
Unless you have worked at dealer management level, please don't tell me how things work at my place of business. You really have no idea how it works, everyone seems to think they know how all this works yet they have never worked a day in the business. And yes, the dealer can make money on financing, that money goes to the finance managers NOT the salespeople.
A Kia sold at a 9k discount is NOT making the dealer a profit, it's a unit sold to hopefully generate service revenue. Lets say they sell it below invoice plus rebate, if they make $2000 in finance its a wash out zero net deal. There's a reason Forbes put out an article a few months about showing the average dealer LOSES $7,000 on their new car department and has to make it up in used cars and service. A friend of mine runs a large Honda store, they are profitable, however their new car dept LOST $9000 total selling 200 new cars - it was made up for in Used and Service. With everyone wanting things at "dealer cost" or "invoice" it takes the margin away from new cars.
My whole point was to be kind to the salespeople, not to argue with someone who has NO idea of what they are talking about. So many customers come in and treat these kids horribly.
Happy Shopping
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