I never knew about Ford Pass before I bought my vehicle so I never "felt" any add-on to the MSRP.If Kia offered 10 years of UVO for free at 3K more MSRP, would you have bought the Telluride? Free FordPass has the price baked into the MSRP. Every manufacturer's business model differs. Research what you are getting into before you make a purchase.
Would you object to 25-35 more on a plane fare if it included one bag?