Just bought mine from Lawton Kia in Lawton Oklahoma, although I live in Dallas Texas. The car is a 2021 Telluride S. Most dealers were 3-5k above MSRP around here plus 1-2k in dealer add ons. We got the car, had a few additional options like
roof rack, interior
ambient lighting, cargo cover, fabric
floor mats, mud guards, etc that brought the MSRP to $37,560. On top of that the dealer gave us all weather
floor mats, wheel locks, treated the interior and exterior with a protectant coating, added a brake safety feature (rear taillight flashes when braking) and tinted the windows. We purchased the car for for 37k plus applicable fees (TTL). So we were able to get 500 under MSRP plus the add ons. How did we do?