If you are looking for MSRP in the Philadelphia area, you'll want to check our Murray Kia in Conshohocken or Sussman Kia in Jenkintown. Those are the two I know of that are selling at MSRP. I purchased from Sussman Kia, but I've heard good things about Murray Kia.FYI, the Sipala dealerships in West Chester PA and Coatesville PA are charging minimum $5K above sticker. Guy told me that with a straight face and gave me the "take it or leave it" shrug off. Very smug and very slimy. Not a good look for Kia if they're trying to go a little more up-market.