Here's my take on these infotainment systems. A very high percentage of buyers have either an Android or iPhone. Since they offer both
Android Auto(AA) and
CarPlay(CP) they don't feel any real pressure to spend R&D resources to compete with these systems. Both Android and Apple want to own the driving usage space and will compete heavily to win it. If I were responsible for Kia's infotainment strategy I would be making sure we provided the industry best AA and CP experience possible (full screen,
wireless AA/CP, high res, etc). I would make everything outside of AA and CP configurable (color themes, number of screens, screen and item organization and customization).
Going forward I would make every camera available to view at anytime individually or as preset groups. Every camera would have the ability to function as a DVR storing, with playback, to removable microSD. I would include front and rear "dash cams" with this same capability. Link the DVR to cloud storage when connected to WiFi (home, work or with integrated 5G in the car - configurable of course to meet data limitations). The alarm system would be integrated into the infotainment center as well. Alarm activation would trigger a notification which would allow you to view any camera, allow you to turn on or off lights, audible alarm or even speak directly through a speaker. There's so much that could be done to differientiate your brand through technology.