I just find this really deceptive and haven't seen any other dealers doing it.
https://www.jimmarshkia.com/new-vehicles/telluride/
They have the links to the window stickers and MSRP and then they list the "Jim Marsh Price" which matches the MSRP. But that is not really the price of course and they then have a market adjustment that they won't reveal until you're at the dealer.
I have to say that after scouring around, I appreciate the dealers that are just upfront with their markup on their websites, even if the adjustments are very high. The fact is that Kia underpriced this vehicle and the market price is just higher than MSRP- and that varies by market. I'd be OK paying the market price for it, but the scarcity and the effort required to hunt around is just annoying to me and will ultimately cause me to buy something else. Also, the shadiness of the dealers is a major turn off (showing inventory that isn't really there, misleading wait time representations, and pricing deception like the link above). Kia the manufacturer has improved, but it seems that the dealer network is more fit for the low quality brand that Kia used to be.