I can verify every dealer I have contacted here in Florida is a minimum of $3,900 over MSRP for the SX or SXP (and as much as $11k over). I've been able to get one down to $3,200 and that is it so far. Been trying for 3 weeks and have communicated with over 10 dealers.
-Frank
I am the grandson of a car dealer (his earnings sent me to college and law school) and I am dumbfounded that people pay those prices. Cars are such a depreciating asset. I don't think I could even get myself to pay MSRP.... I went over to the Hyundai dealership and they were trying something similar (their sales guy was much more pleasant)...It's funny, after looking at the Atlas, I was thinking with all the money we would save on the sales price between the two vehicles, it probably made the Atlas the more economical long term despite the lesser gas mileage and VW's mechanical histories...